Let me break it down for you. You see, a brand isn’t just a logo or a catchy slogan. It’s the sum total of how people perceive and talk about…
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We are on the eve of change. And I can think of a few ways that AI will change branding. How? Let’s look at an example. I used the currently…
*** IT IS LIVE *** It has taken me a bit more than one year to write, but my book is now ‘out there’: Level Up! A game plan for…
Not so long ago I was in Stockholm for work. I like to go for a stroll and take photos of brands that catch my eye. Get inspired by these…
The top 5 rebranding and new logos of 2020, which I personally like the most. I am based in the Netherlands myself so starting an Australian rebrand is a bit…
The findings from this edition come from my Brand Walks in Stockholm. The idea: exploring the city on foot, capturing striking brands and marketing communications. I am happy to share…
newsletter Ugh. That word alone. Sucks Your biz exists for X years. Good for you. But no one cares about that. That has ZERO value for your reader. Your newsletter…
