That word alone.
Your biz exists for X years.
Good for you.
But no one cares about that.
That has ZERO value for your reader.
Your newsletter should provide real value for your readers.
Drag them into your world.
Dare to stand for something.
Forget the standard format.
Create something that works for you.
Weekly? Bi-weekly? Monthy?
Forget that rhythm.
Write one when you have something to say.
Me. Me. Me.
It does not all have to be about you.
It could also be about your clients.
Talk about them.
Or perhaps just a collection of your best Insta photos. Good.
Don’t sell me stuff (all the time). Even better.
Make the most of this interaction moment.
Otherwise, you’re no better than spam.
Dare to leave an impact.
Photo Nijwam Swargiary on Unsplash