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My book on branding called Level Up! is now available.

If you as an entrepreneur experience how difficult it can be to build a memorable brand, then this book is for you!

I wrote this book to help small business owners take their brand to the next level.

The Print and Kindle versions are now available on Amazon

Level Up! Boek over branding


"Hooray! I found myself a hitchhikers guide for rebranding my own brand. As a single-person-company it can be hard to focus on the important stuff. Frank offers a clear step-by-step handbook to take a good look at your brand and think it all through. When you're already on your way, there's always room for improvement :). It's an easy read so you got plenty of time to put your plans into actions. After all, you need to start moving in order to stand out of the crowd. Good luck with that!"

- M. van Opdorp

Level Up! – Table of Contents


  • Introduction
  • Brand alignment
  • Something is off
  • What is branding?
  • Memory triggers
  • The supermarket exercise
  • What is holding you back?
  • Where are you now?


  • Introduction
  • Origins
  • What’s in a name?
  • Stand for something
  • The 50:20:5:1 exercise
  • Bonus level: Word match


  • Own one color
  • Bonus level: Color palette
  • One typeface
  • One visual style


  • Expectations
  • Mapping the moments
  • Moments that matter
  • Consistent experience

The Print and Kindle versions are now available on Amazon