Let me break it down for you. You see, a brand isn’t just a logo or a catchy slogan. It’s the sum total of how people perceive and talk about…
Read More
Nike, Netflix, Amazon, and Red Bull. All iconic brand names, right? They did not start out like that. It took ages before those names became iconic. That…
We are on the eve of change. And I can think of a few ways that AI will change branding. How? Let’s look at an example. I used the currently…
*** IT IS LIVE *** It has taken me a bit more than one year to write, but my book is now ‘out there’: Level Up! A game plan for…
Your customer interactions are all over the place. There can literally be hundreds of pieces.. What is holding them together? A Facebook ad. A customer call. A blog post. A…
Last year I decided to write a book on branding To transfer my method to paper. To share my insights on branding with small business owners. It has taken me…
Well-known logos with a hidden message Whether you’re in the car to work or at home on the couch. We are confronted with logos everywhere. A logo has several goals:…
Doing business. Entrepreneurs – in all possible forms; from actors to CEOs – giving their business cards to potentially do business. Here are a few standout business cards from entrepreneurs…
I come across many different brands on Instagram every day. Some brands are doing it well, others a bit less. Today I share 5 small brands that I have discovered,…
Not so long ago I was in Stockholm for work. I like to go for a stroll and take photos of brands that catch my eye. Get inspired by these…
