Well-known logos with a hidden message

Whether you’re in the car to work or at home on the couch. We are confronted with logos everywhere. A logo has several goals: it must be recognizable, stand out from all other logos and preferably also say something about the identity of the company. Processing a subtle hidden message can help with that. In this article we discuss 10 well-known logos with such a hidden message. Which logos do you know the hidden message of?

1. FedEx

This is perhaps the most famous logo with a hidden message. The FedEx courier logo is an example of the creative use of white space (negative space). The area between the E and X forms a right arrow, meaning FedEx is moving forward and delivering your package quickly.

2. Amazon