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Creating a brand is like creating a resort

By 3 September 2020Uncategorized
building a brand is like building a resort

I have made this analogy between your business and a resort a few times this year to explain why you need to bring your branding and marketing to the next level.

Think of your ideal client, as someone who is going on a 2-week all-inclusive vacation. What are their wishes? What do they desire?

You need to be attractive to the right kind of customers.

No point in having a pool, if they don’t like swimming.

So, why would they choose you? Over your competition? What sets you apart?

Do you have the right foundation for success?

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