I have made this analogy between your business and a resort a few times this year to explain why you need to bring your branding and marketing to the next level.
Think of your ideal client, as someone who is going on a 2-week all-inclusive vacation. What are their wishes? What do they desire?
You need to be attractive to the right kind of customers.
No point in having a pool, if they don’t like swimming.
So, why would they choose you? Over your competition? What sets you apart?
Do you have the right foundation for success?
