Over the years, Coca-Cola has used many different slogans. The slogans are a simple, direct way to communicate about Coca-Cola.
Coca Cola’s first slogan in 1905 was “Revives and Sustains”. The 1906 slogan, “The Great National Temperance Beverage,” reflects a time when society in the United States distanced itself from alcoholic beverages, and Coca-Cola offered a nice alternative.
Other slogans related to their sales, such as “Three Million a Day” from 1917 or “Six Million a Day” from 1925.
Some of the slogans for Coca-Cola have focused on the quality of the product, its refreshing taste, or even its role in entertaining, such as in 1948’s “Where There Coke There Hospitality”.
More recently – Who doesn’t know the “It’s the Real Thing” campaign. The ad and lyrics are so well known today, that the lyrics are considered a slogan for many.
Curious about all the slogans that Coca Cola has used?
Here they are:
- 1905 – Coca-Cola revives and sustains
- 1906 – The great national temperance beverage
- 1908 – Good til the last drop
- 1910 – Whenever you see an Arrow think of Coca-Cola
- 1917 – Three million a day
- 1922 – Thirst knows no season
- 1923 – Enjoy thirst
- 1924 – Refresh yourself
- 1925 – Six million a day
- 1926 – It had to be good to get where it is
- 1927 – Pure as Sunlight
- 1927 – Around the corner from anywhere
- 1928 – Coca-Cola … pure drink of natural flavors
- 1929 – The pause that refreshes
- 1932 – Ice-cold sunshine
- 1937 – America’s favorite moment
- 1938 – The best friend thirst ever had
- 1938 – Thirst asks nothing more
- 1939 – Coca-Cola goes along
- 1939 – Coca-Cola has the taste thirst goes for
- 1939 – Whoever you are, Whatever you do, think of good ice cold Coca-Cola.
- 1941 – Coca-Cola is Coke!
- 1942 – The only thing like Coca-Cola is Coca-Cola itself.
- 1944 – How about a Coke?
- 1945 – Coke means Coca-Cola
- 1945 – Passport to refreshment
- 1947 – Coke knows no season
- 1948 – Where there’s Coke there’s an ice cold
- 1949 – Coca-Cola … along the highway to anywhere
- 1952 – What you want is a Coke
- 1954 – For people on the go
- 1956 – Coca-Cola … makes good things taste better
- 1957 – The sign of good taste
- 1958 – The cold, crisp taste of Coke
- 1959 – Coca-Cola refreshes you best
- 1963 – Things go better with Coke
- 1969 – It’s the real thing
- 1975 – Look up, America
- 1976 – Coke adds life
- 1979 – Have a Coke and a smile
- 1980 – Coke is it!
- 1985 – America’s real choice
- 1986 – Red, white & you
- 1986 – Catch the wave
- 1987 – Can’t beat the feeling!
- 1990 – Can’t Beat The Real Thing
- 1993 – Always Coca-Cola
- 1995 – Always and Only Coca-Cola
- 1998 – Born to be red
- 1998 – Coca-Cola always the real thing!
- 1999 – Enjoy
- 2001 – Life tastes good
- 2003 – Real
- 2005 – Make It Real
- 2006 – the Coke side of life
- 2009–2015 – Open Happiness
- 2016 – Taste the Feeling
- 2020 – Together Tastes Better
- 2020 – Be Open Like Never Before
Which slogan is your favorite?
Brands evolve every day. How do you Raise Your Brand?
