Not so long ago I was in Stockholm for work. I like to go for a stroll and take photos of brands that catch my eye. Get inspired by these…
Over the years, Coca-Cola has used many different slogans. The slogans are a simple, direct way to communicate about Coca-Cola. Coca Cola’s first slogan in 1905 was “Revives and Sustains”….
The top 5 rebranding and new logos of 2020, which I personally like the most. I am based in the Netherlands myself so starting an Australian rebrand is a bit…
The findings from this edition come from my Brand Walks in Stockholm. The idea: exploring the city on foot, capturing striking brands and marketing communications. I am happy to share…
I have made this analogy between your business and a resort a few times this year to explain why you need to bring your branding and marketing to the next…
That is my answer to the famous question of Tim Ferriss “If you could have a gigantic billboard anywhere with anything on it — metaphorically speaking, getting a message out…
newsletter Ugh. That word alone. Sucks Your biz exists for X years. Good for you. But no one cares about that. That has ZERO value for your reader. Your newsletter…